Matt MCP
CompleteImported researchSaved research snapshot · collected Oct 3, 2026

polarseltzer.com

Goal: What should Polar improve first to help people discover its flavors and find where to buy them?

Pages Matt MCP inspected
3
Issues verified
7
New processing time
2 min 38 s
Provider cost recorded
None (imported)
Loaded this report in
61 ms
Investigation stagesShow details
  1. Understand the business · doneFrom imported research (danceoutput.txt).
  2. Inspect pages · doneImported observations plus 3 page(s) Matt CP inspected on 2026-10-03.
  3. Identify repeated problems · doneShared flavor template identified from the reported sample.
  4. Research demand · doneImported Google Ads volumes (Sep 2025–Aug 2026). No new provider call.
  5. Examine search results · doneImported SERP summary. No new provider call.
  6. Incorporate Profound evidence · doneLive Profound data for “Polar Seltzer” in “SF Hackathon Participant 23 - CPG” (2026-09-26 – 2026-10-02 (7 days, Eastern Time)). Imported research kept alongside.
  7. Prioritize work · doneRanked with method precedence M8.1.
  8. Prepare a page proposal · done2 proposal(s): Lime, Ruby Red Grapefruit

What should we do first, and why?

1

Rebuild the shared flavor-page template, piloting on Lime

Shared flavor template (/lime/, /vanilla/, …)

Why this comes first

It is the most direct way to help people discover flavors (the stated goal), the defect is verified on inspected pages, and one template change covers every flavor page. The collection and finder work depend on flavor pages that can stand on their own.

Observed problem
Sampled flavor pages repeat “{Flavor} - Polar Seltzer” titles and “{Flavor} Polar Seltzer” descriptions, use a flavor H2 with no H1, carry sparse descriptive content, link to the finder through a generic FIND button, and reference a shared nutrition image that returns 404.
Proposed action
Give each flavor page a descriptive title and description using customer vocabulary, a real H1, an introduction built from verified ingredients and attributes, readable product-fact sections, related-flavor links, and a labeled path to the existing store finder. Remove the broken nutrition image reference rather than inventing a replacement panel.
Customer question or intent
Product/flavor searches such as “lime sparkling water” and “polar lime seltzer”, and AI questions like “Which seltzer brands are sodium free?”
Confidence
high in the observation. The repeated fields and the 404 asset were observed directly on multiple flavor pages.Outcome uncertainty: Better pages do not guarantee rankings or new AI citations. Retailers dominate some branded results.
Possible rollout (not verified)
Possible rollout to the 20 flavor pages linked from /seltzers/ (verified). Only inspected pages are verified.
Effort — planning estimate
M · Planning estimate: one template change plus per-flavor copy review.

Facts needing confirmation

  • Approved sensory description for each flavor
  • Pack sizes and formats currently sold
  • Whether a flavor-filtered store locator exists or is feasible
  • Replacement nutrition information from Polar (not invented here)

Evidence · method rules M3.1 M3.2 M8.1 M8.2 M8.3 M8.4

2

Give the Seltzers collection category and flavor-discovery context

/seltzers/

Why this comes first

Comes after the template because it links into flavor pages; improving those first gives the collection better destinations. It already participates in AI answers about flavor range.

Observed problem
The collection is a largely visual flavor grid with little introductory context.
Proposed action
Add a short introduction that names the category in customer language (seltzer, sparkling water), text labels for every flavor link, and simple grouping (for example citrus or seasonal) using only verified flavor names.
Customer question or intent
Category and brand-range searches (“seltzer”, “polar seltzer flavors”) and “brands with the most flavors”.
Confidence
medium in the observation. Based on the reported page observation; one page, not a shared pattern.Outcome uncertainty: Broad category terms are highly competitive; the collection may help range questions more than head terms.
Verified affected pages
/seltzers/
Possible rollout (not verified)
Single page listing 20 flavor links (verified 2026-10-03).
Effort — planning estimate
S · Planning estimate: one page of copy and markup.

Facts needing confirmation

  • Official flavor groupings and which flavors are seasonal or limited

Evidence · method rules M6.1 M8.1 M8.2

No proposal yet for /seltzers/.
3

Connect flavor information to the existing store finder

Flavor pages → /find/

Why this comes first

Lowest effort and it rides on the template rebuild, but purchase-intent demand is small in the reported data (170/mo), so it does not outrank the template.

Observed problem
Flavor pages link to the existing finder only through a generic FIND button with no context.
Proposed action
Replace the bare FIND button with a labeled purchase section (“Find Polar near you”) on each flavor page, and measure flavor-to-finder clicks. Keep flavor-level availability conditional until Polar confirms the locator can filter by flavor.
Customer question or intent
“Where to buy polar seltzer” and purchase-ready flavor searches.
Confidence
medium in the observation. Finder existence observed; flavor filtering not verified.Outcome uncertainty: Store availability varies by region; a better link cannot guarantee a nearby retailer.
Verified affected pages
/find/
Possible rollout (not verified)
Applies with the flavor template to every flavor page.
Effort — planning estimate
S · Planning estimate: shared component change.

Facts needing confirmation

  • Whether the finder supports flavor filtering
  • Regional availability language

Evidence · method rules M6.1 M8.1 M8.2

No proposal yet for /find/.
Query-to-page mapping10
QueryIntentAvg monthlyPageDecisionReason
lime sparkling waterproduct1,600/lime/ImproveExisting Lime page is the right destination but lacks the vocabulary and content.
lime seltzerproduct880/lime/ImproveSame page; use “seltzer water” in the H1.
polar lime seltzerbrand590/lime/ImproveBranded flavor search lands on the flavor page.
grapefruit sparkling waterproduct1,900/ruby-red-grapefruit/ImproveHighest listed flavor query; same template — candidate for the second proposal.
vanilla sparkling waterproduct260/vanilla/ImproveSame template pattern.
polar seltzer flavorsbrand2,900/seltzers/ImproveCollection is the natural destination; needs context.
seltzer watercategory33,100/seltzers/ImproveBroad category term; vocabulary for the collection, not a promise to rank.
sparkling watercategory135,000polarseltzer.comServesHomepage already uses “sparkling water”; large volume alone does not make it priority (M8.2).
where to buy polar seltzerpurchase170/find/ImproveFinder exists; improve the path to it from flavor pages.
black cherry sparkling waterproduct1,300/black-cherry/ImproveSame template; rollout candidate.

Google Ads estimates for the market and period on the source evidence. Missing volume is unknown, not zero; rows are never summed into total demand (M4.2).

Page findings2
Shared templateShared flavor template is thin and partly broken

Sample: Imported research sampled /lime/ and /vanilla/ (Dance) and 10 of 20 flavor pages (Profound). Matt CP inspected /lime/, /ruby-red-grapefruit/ on Sat, 03 Oct 2026 21:36:27 GMT: 2/2 show the same “{Flavor} - Polar Seltzer” title, no H1 and a generic Find link; the shared nutrition image returned 404.

  • repeated_metadata — Titles “{Flavor} - Polar Seltzer” and descriptions “{Flavor} Polar Seltzer”.
  • no_h1 — Flavor name rendered as an H2; no H1.
  • sparse_content — Sparse descriptive content beyond ingredients and attributes.
  • broken_asset — Shared Polar_NutritionFacts-1.png returns 404.
  • generic_cta — Generic FIND button is the only purchase path.
Single pageCollection lacks introductory context

Sample: Single page.

  • sparse_content — Largely visual flavor grid with little context.
  • image_only_links — 20 of 20 flavor links on /seltzers/ are image-only — no visible text label.
Pages Matt MCP inspected3
PageTypeHTML titleH1WordsInspected
/lime/Flavor pageLime - Polar Seltzernone16Raw HTML · HTTP 200
/ruby-red-grapefruit/Flavor pageRuby Red Grapefruit - Polar Seltzernone18Raw HTML · HTTP 200
/seltzers/CollectionSeltzers - Polar Seltzernone38Raw HTML · HTTP 200
Source evidence34

Website inspection · 16

Imported researchev_pol_home

Homepage title and description (recorded)

Title: “Polar Seltzer | Refreshingly Natural | Family Made Since 1882 | Sparkling Seltzer Water”. The homepage description already includes “Polar Seltzer sparkling water.”

Source
polarseltzer.com/
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported.

Imported researchev_pol_collection

Seltzers collection: largely visual flavor grid

The collection is a largely visual flavor grid with little introductory context.

Source
polarseltzer.com/seltzers/
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported.

Imported researchev_pol_lime

Lime page fields (recorded)

Title “Lime - Polar Seltzer”; description “Lime Polar Seltzer”; a flavor H2, sparse descriptive content and a generic FIND button.

Source
polarseltzer.com/lime/
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported.

Imported researchev_pol_vanilla

Vanilla page fields (recorded)

Title “Vanilla - Polar Seltzer”; description “Vanilla Polar Seltzer”; same flavor H2 + FIND pattern.

Source
polarseltzer.com/vanilla/
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported.

Imported researchev_pol_ingredients

Verified ingredients and attributes

Ingredients: “Carbonated water, natural flavors.” Attributes: Calorie-Free, Sodium-Free, Gluten-Free, Vegan, Kosher.

Source
danceoutput.txt
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported.

Imported researchev_pol_nutrition_404

Shared nutrition image returns 404 (HTTP and HTTPS)

Polar_NutritionFacts-1.png returned 404 over both HTTP and HTTPS. Switching protocol does not repair it.

Source
polarseltzer.com/wp-content/uploads/Polar_NutritionFacts-1.png
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported.

Imported researchev_pol_finder

Store finder exists

A store finder already exists; flavor pages link to it through a generic FIND button.

Source
polarseltzer.com/find/
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported.

Live fetchev_e8741bbe3cdd

Raw HTML inspection: /lime/

HTTP 200. Title: Lime - Polar Seltzer · Description: Lime Polar Seltzer · H1: (none) · PrevPrevious NextNext Lime INGREDIENTS Carbonated water, natural flavors. NUTRITIONAL FACTS Calorie-Free Sodium-Free Gluten-Free Vegan Kosher FIND

Source
polarseltzer.com/lime/
Retrieved
Oct 3, 2026, 09:33 PM UTC

Raw HTML; content rendered only by JavaScript may be missing.

Live fetchev_751d9da33617

Raw HTML inspection: /ruby-red-grapefruit/

HTTP 200. Title: Ruby Red Grapefruit - Polar Seltzer · Description: Ruby Red Grapefruit Polar Seltzer · H1: (none) · PrevPrevious NextNext Ruby Red Grapefruit INGREDIENTS Carbonated water, natural flavors. NUTRITIONAL FACTS Calorie-Free Sodium-Free Gluten-Free Vegan Kosher FIND

Source
polarseltzer.com/ruby-red-grapefruit/
Retrieved
Oct 3, 2026, 09:34 PM UTC

Raw HTML; content rendered only by JavaScript may be missing.

Live fetchev_034517364cae

Raw HTML inspection: /seltzers/

HTTP 200. Title: Seltzers - Polar Seltzer · Description: Our collection of Polar Seltzers · H1: (none) · Blackberry Mango Black Cherry Cranberry Lime Georgia Peach Cranberry Clementine Pink Apple & Lemon Strawberry Watermelon Raspberry Lime Lime Mandarin Pomegranate Lemon Orange Vanilla Ruby Red Grapefruit Ginger Lime Mule Toasted Coconut Original Vanilla Pineapple Pomelo Blueberry Lemon

Source
polarseltzer.com/seltzers/
Retrieved
Oct 3, 2026, 09:35 PM UTC

Raw HTML; content rendered only by JavaScript may be missing.

Live fetchev_f37fb80720ef

Body links discovered on /seltzers/ (20)

Blackberry Mango → /blackberry-mango (image-only link) · Black Cherry → /black-cherry (image-only link) · Cranberry Lime → /cranberry-lime (image-only link) · Georgia Peach → /georgia-peach (image-only link) · Cranberry Clementine → /cranberry-clementine (image-only link) · Pink Apple Lemon → /pink-apple-lemon (image-only link) · Strawberry Watermelon → /strawberry-watermelon (image-only link) · Raspberry Lime → /raspberry-lime (image-only link) · Lime → /lime (image-only link) · Mandarin → /mandarin (image-only link) · Pomegranate → /pomegranate (image-only link) · Lemon → /lemon (image-only link) · Orange Vanilla → /orange-vanilla (image-only link) · Ruby Red Grapefruit → /ruby-red-grapefruit (image-only link) · Ginger Lime Mule → /ginger-lime-mule (image-only link) · Toasted Coconut → /toasted-coconut (image-only link) · Original → /original (image-only link) · Vanilla → /vanilla (image-only link) · Pineapple Pomelo → /pineapple-pomelo (image-only link) · Blueberry Lemon → /Blueberry-Lemon (image-only link)

Source
polarseltzer.com/seltzers/
Retrieved
Oct 3, 2026, 09:35 PM UTC

Labels for image-only links are derived from the URL slug.

Live fetchev_d4707d8f3791

Links and assets used by the proposals

OK 200 https://polarseltzer.com/cranberry-lime OK 200 https://polarseltzer.com/raspberry-lime OK 200 https://polarseltzer.com/lime OK 200 https://polarseltzer.com/ruby-red-grapefruit OK 200 https://polarseltzer.com/ginger-lime-mule OK 200 https://polarseltzer.com/blackberry-mango OK 200 https://polarseltzer.com/black-cherry OK 200 https://polarseltzer.com/georgia-peach OK 200 https://polarseltzer.com/find/ OK 200 https://polarseltzer.com/seltzers/ FAIL 404 http://polarseltzer.com/wp-content/uploads/Polar_NutritionFacts-1.png OK 200 https://polarseltzer.com/wp-content/uploads/PolarSeltzer_12oz_Master_2024_Lime.webp OK 200 https://polarseltzer.com/wp-content/uploads/PolarSeltzer_12oz_Master_2024_RRG.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Blackberry-Mango-12oz-rnqnjrfcbju261k5u6sy336x76kdzj3npm7semrny8.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Black-Cherry-12oz-rnqgp6fjg6a4gnqhplo9zb9r49xyq06lt5685gdo8w.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Cranberry-Lime-12oz-rnqgp8b7tucp3vnremhj4asob1op5ee2heh740avwg.webp

Source
Website inspection
Retrieved
Oct 3, 2026, 09:35 PM UTC

HEAD request (GET fallback). A 2xx response confirms the resource resolves, not that it is the right content.

Live fetchev_bc9125f6c8e3

Raw HTML inspection: /seltzers/

HTTP 200. Title: Seltzers - Polar Seltzer · Description: Our collection of Polar Seltzers · H1: (none) · Blackberry Mango Black Cherry Cranberry Lime Georgia Peach Cranberry Clementine Pink Apple & Lemon Strawberry Watermelon Raspberry Lime Lime Mandarin Pomegranate Lemon Orange Vanilla Ruby Red Grapefruit Ginger Lime Mule Toasted Coconut Original Vanilla Pineapple Pomelo Blueberry Lemon

Source
polarseltzer.com/seltzers/
Retrieved
Oct 3, 2026, 09:35 PM UTC

Raw HTML; content rendered only by JavaScript may be missing.

Live fetchev_d59da6097cd9

Body links discovered on /seltzers/ (20)

Blackberry Mango → /blackberry-mango (image-only link) · Black Cherry → /black-cherry (image-only link) · Cranberry Lime → /cranberry-lime (image-only link) · Georgia Peach → /georgia-peach (image-only link) · Cranberry Clementine → /cranberry-clementine (image-only link) · Pink Apple Lemon → /pink-apple-lemon (image-only link) · Strawberry Watermelon → /strawberry-watermelon (image-only link) · Raspberry Lime → /raspberry-lime (image-only link) · Lime → /lime (image-only link) · Mandarin → /mandarin (image-only link) · Pomegranate → /pomegranate (image-only link) · Lemon → /lemon (image-only link) · Orange Vanilla → /orange-vanilla (image-only link) · Ruby Red Grapefruit → /ruby-red-grapefruit (image-only link) · Ginger Lime Mule → /ginger-lime-mule (image-only link) · Toasted Coconut → /toasted-coconut (image-only link) · Original → /original (image-only link) · Vanilla → /vanilla (image-only link) · Pineapple Pomelo → /pineapple-pomelo (image-only link) · Blueberry Lemon → /Blueberry-Lemon (image-only link)

Source
polarseltzer.com/seltzers/
Retrieved
Oct 3, 2026, 09:35 PM UTC

Labels for image-only links are derived from the URL slug.

Live fetchev_031165ff9a58

Links and assets used by the proposals

OK 200 https://polarseltzer.com/cranberry-lime OK 200 https://polarseltzer.com/raspberry-lime OK 200 https://polarseltzer.com/lime OK 200 https://polarseltzer.com/ruby-red-grapefruit OK 200 https://polarseltzer.com/ginger-lime-mule OK 200 https://polarseltzer.com/blackberry-mango OK 200 https://polarseltzer.com/black-cherry OK 200 https://polarseltzer.com/georgia-peach OK 200 https://polarseltzer.com/find/ OK 200 https://polarseltzer.com/seltzers/ FAIL 404 http://polarseltzer.com/wp-content/uploads/Polar_NutritionFacts-1.png OK 200 https://polarseltzer.com/wp-content/uploads/PolarSeltzer_12oz_Master_2024_Lime.webp OK 200 https://polarseltzer.com/wp-content/uploads/PolarSeltzer_12oz_Master_2024_RRG.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Blackberry-Mango-12oz-rnqnjrfcbju261k5u6sy336x76kdzj3npm7semrny8.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Black-Cherry-12oz-rnqgp6fjg6a4gnqhplo9zb9r49xyq06lt5685gdo8w.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Cranberry-Lime-12oz-rnqgp8b7tucp3vnremhj4asob1op5ee2heh740avwg.webp

Source
Website inspection
Retrieved
Oct 3, 2026, 09:35 PM UTC

HEAD request (GET fallback). A 2xx response confirms the resource resolves, not that it is the right content.

Live fetchev_0d6339ca8041

Links and assets used by the proposals

OK 200 https://polarseltzer.com/cranberry-lime OK 200 https://polarseltzer.com/raspberry-lime OK 200 https://polarseltzer.com/lime OK 200 https://polarseltzer.com/ruby-red-grapefruit OK 200 https://polarseltzer.com/ginger-lime-mule OK 200 https://polarseltzer.com/blackberry-mango OK 200 https://polarseltzer.com/black-cherry OK 200 https://polarseltzer.com/georgia-peach OK 200 https://polarseltzer.com/find/ OK 200 https://polarseltzer.com/seltzers/ FAIL 404 http://polarseltzer.com/wp-content/uploads/Polar_NutritionFacts-1.png OK 200 https://polarseltzer.com/wp-content/uploads/PolarSeltzer_12oz_Master_2024_Lime.webp OK 200 https://polarseltzer.com/wp-content/uploads/PolarSeltzer_12oz_Master_2024_RRG.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Blackberry-Mango-12oz-rnqnjrfcbju261k5u6sy336x76kdzj3npm7semrny8.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Black-Cherry-12oz-rnqgp6fjg6a4gnqhplo9zb9r49xyq06lt5685gdo8w.webp OK 200 https://polarseltzer.com/wp-content/uploads/elementor/thumbs/Polar-Seltzer-Cranberry-Lime-12oz-rnqgp8b7tucp3vnremhj4asob1op5ee2heh740avwg.webp

Source
Website inspection
Retrieved
Oct 3, 2026, 09:36 PM UTC

HEAD request (GET fallback). A 2xx response confirms the resource resolves, not that it is the right content.

Google search · 3

Imported researchev_pol_volume

Google Ads average monthly searches (reported)

Reported Google Ads volumes retrieved 20:01 UTC on Oct 3, 2026 (US/English).

Source
danceoutput.txt
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Period
Sep 2025 – Aug 2026 (12-month average)
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported. Volumes are Google Ads estimates that may group close variants; they are not unique demand and are not summed.

Imported researchev_pol_serp

Selected branded SERPs are retailer-heavy (reported)

Selected branded searches returned retailer-heavy results. Context for useful product information and purchase navigation — not proof Polar cannot compete.

Source
danceoutput.txt
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Period
Oct 3, 2026 20:01–20:02 UTC, desktop
Market
United States · English

Imported from the supplied Dance report. Raw provider exports were not attached; values are as reported.

Imported researchev_pol_labs_conflict

Labs rank conflicts with live SERPs

A third-party rank estimate placed Lime at #37, which conflicted with the reported live SERPs.

Source
danceoutput.txt
Collected
Oct 3, 2026, 08:01 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Market
United States · English

Contradictory observation preserved. Not presented as a verified current position.

Profound · 15

Imported researchev_pol_prof_scope

Owned-URL citation rates in the tracked AI sample

Owned URLs cited in 86 of 5,939 eligible runs (runs that name any brand) ≈ 1.4%, and in 22 of 200 prompts (11%).

Source
polar_seltzer_website_reassessment.pdf
Collected
Oct 2, 2026, 11:59 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Period
Sep 28 – Oct 2, 2026 (5 days)
Market
United States

Imported Profound research. Five-day tracked sample of 200 account-authored prompts across eight AI engines (US, Sep 28–Oct 2, 2026). Not total consumer demand or a month-long trend. The tracked entities “Polar” and “Polar Seltzer” are separate; their alias relationship was not verified, so their visibility scores are not added or substituted.

Imported researchev_pol_prof_seltzers

/seltzers/ cited for “brands with the most flavors”

The collection page was cited for the question about seltzer brands with the most flavors.

Source
polarseltzer.com/seltzers/
Collected
Oct 2, 2026, 11:59 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Period
Sep 28 – Oct 2, 2026 (5 days)
Market
United States

Imported Profound research. Five-day tracked sample of 200 account-authored prompts across eight AI engines (US, Sep 28–Oct 2, 2026). Not total consumer demand or a month-long trend.

Imported researchev_pol_prof_lime_sodium

/lime/ cited in 3 ChatGPT runs for “Which seltzer brands are sodium free?”

The Lime page was cited in three ChatGPT runs answering “Which seltzer brands are sodium free?”

Source
polarseltzer.com/lime/
Collected
Oct 2, 2026, 11:59 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Period
Sep 28 – Oct 2, 2026 (5 days)
Market
United States

Imported Profound research. Five-day tracked sample of 200 account-authored prompts across eight AI engines (US, Sep 28–Oct 2, 2026). Not total consumer demand or a month-long trend.

Imported researchev_pol_prof_best_lime

No owned citation for “What is the best lime seltzer?”

No polarseltzer.com URL was cited in the sampled runs for “What is the best lime seltzer?”

Source
polar_seltzer_website_reassessment.pdf
Collected
Oct 2, 2026, 11:59 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Period
Sep 28 – Oct 2, 2026 (5 days)
Market
United States

Imported Profound research. Five-day tracked sample of 200 account-authored prompts across eight AI engines (US, Sep 28–Oct 2, 2026). Not total consumer demand or a month-long trend.

Imported researchev_pol_prof_sample

Profound report read 10 of 20 flavor pages

The report states its website inspection read 10 of the 20 flavor pages.

Source
polar_seltzer_website_reassessment.pdf
Collected
Oct 2, 2026, 11:59 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Period
Sep 28 – Oct 2, 2026 (5 days)
Market
United States

Reported sample coverage. Separate from pages Matt CP itself inspected.

Imported researchev_pol_prof_reassess

Report priorities changed after website inspection

After inspecting the website, the report placed the shared flavor template first, the collection second and seasonal pages third; About dropped out of its top five.

Source
polar_seltzer_website_reassessment.pdf
Collected
Oct 2, 2026, 11:59 PM UTC
Imported
Oct 3, 2026, 09:21 PM UTC
Period
Sep 28 – Oct 2, 2026 (5 days)
Market
United States

A reassessment within the supplied report — not a controlled experiment isolating search volume.

Cached responseev_816f7b03f577

Polar Seltzer AI visibility 19.3% · share of voice 4.1%

Polar Seltzer appeared in 19.3% of tracked AI answers; 4.1% of brand mentions; average position 2.9.

Source
api.tryprofound.com/v2/reports/visibility
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Visibility score = share of tracked answers mentioning the asset. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Cached responseev_b70d889ef990

Weakest tracked prompts for Polar Seltzer

“What are the best drinks to replace sparkling hard seltzer if I'm going alcohol-free?”: 0.0% · “Is it OK to drink seltzer every day?”: 0.0% · “What is the pH of sparkling water and does it matter?”: 0.0% · “Is sparkling water bad for your bones or kidneys?”: 0.0% · “What is the sober-curious trend and how is it changing drinks?”: 0.0%

Source
Profound
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Lowest 5 of 200 tracked prompts returned. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Cached responseev_1bcac1492ca3

polarseltzer.com/limitededition cited 41 times in AI answers

Cited 41 times (0.1% per-model citation share).

Source
polarseltzer.com/limitededition
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Citation counts across tracked prompts only. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Cached responseev_6f879a3a6f66

polarseltzer.com/about cited 17 times in AI answers

Cited 17 times (0.1% per-model citation share).

Source
polarseltzer.com/about
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Citation counts across tracked prompts only. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Cached responseev_8af6de748b93

polarseltzer.com cited 11 times in AI answers

Cited 11 times (0.1% per-model citation share).

Source
polarseltzer.com
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Citation counts across tracked prompts only. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Cached responseev_7b8c6bc72699

polarseltzer.com/original cited 8 times in AI answers

Cited 8 times (0.0% per-model citation share).

Source
polarseltzer.com/original
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Citation counts across tracked prompts only. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Cached responseev_a07637841317

polarseltzer.com/seltzers cited 6 times in AI answers

Cited 6 times (0.0% per-model citation share). Matt CP also inspected this page.

Source
polarseltzer.com/seltzers/
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Citation counts across tracked prompts only. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Cached responseev_4fda951620fb

polarseltzer.com/flavor-trail cited 6 times in AI answers

Cited 6 times (0.0% per-model citation share).

Source
polarseltzer.com/flavor-trail
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Citation counts across tracked prompts only. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Cached responseev_13f6ab16b370

Domains AI answers cite most in this category

#1 reddit.com (6.7%) · #2 sporked.com (2.7%) · #3 facebook.com (2.3%) · #4 youtube.com (2.3%) · #5 amazon.com (2.3%) · #6 walmart.com (1.8%) · #7 tastingtable.com (1.4%) · #8 ringly.io (1.3%) · #9 target.com (1.1%) · #10 instagram.com (1.0%)

Source
Profound
Retrieved
Oct 3, 2026, 10:04 PM UTC
Period
2026-09-26 – 2026-10-02 (7 days, Eastern Time)
Market
Profound category “SF Hackathon Participant 23 - CPG”

Top 10 of 4301 cited domains. Engines: ChatGPT, Google Gemini, Meta AI, Grok, Google AI Mode, Perplexity, Google AI Overviews, Microsoft Copilot. Tracked prompts authored in the Profound account, not total consumer demand.

Reassessment in the supplied Profound report

Reassessment in the supplied Profound report after website inspection; About dropped out of its top five. Not a controlled experiment isolating search volume.

  1. Shared flavor template
  2. Seltzers collection
  3. Seasonal pages
Matt’s method15 rules

Precedence (M8.1)

  1. Business relevance to the stated goal
  2. Verified defect (inspected, not inferred)
  3. Shared coverage across inspected pages
  4. Customer intent and demand context
  5. Confidence in the observation
  6. Implementation effort (planning estimate)
  • M1.1Identify what the company sells, whom it serves, geography, page types and the intended outcome. Keep observed facts separate from assumptions.
  • M2.1Discover important URLs from navigation and sitemaps; inspect raw HTML, not search snippets.
  • M2.2Report blocked, failed or uninspected pages honestly. A search-result title is not the HTML title.
  • M2.3Check links and assets over HTTP before claiming they work or are broken.
  • M3.1Call something a shared-template issue only after at least two inspected pages of the same type show it. Name the sample.
  • M3.2Short metadata alone is not an adequate diagnosis; combine metadata, headings, unique content, assets and navigation.
  • M4.1Cover brand, category, product, comparison, information and purchase intent. Keep the market and time window with every estimate.
  • M4.2Missing volume is unknown, not zero. Ads competition is not organic difficulty. Never sum a keyword table into unique demand.
  • M5.1Read the results customers see. Separate marketing competitors from search-result competitors.
  • M6.1Prefer improving an appropriate existing page before inventing a new URL.
  • M7.1Use AI prompts, citations and visibility to refine — not replace — website and demand evidence. Keep engine, dates, sample size and entity ambiguity.
  • M8.1Precedence: business relevance to the stated goal → verified defect → shared coverage → customer intent and demand → confidence → effort.
  • M8.2A large search-volume number does not by itself make a page the top priority.
  • M8.3More words alone are not a remedy. Propose distinct, useful content grounded in verified facts.
  • M8.4Never invent prices, inventory, reviews, nutrition values, certifications or health benefits. Unverified items stay in the review panel.
Limitations4
  • · Imported research: raw search-data exports were not attached to the Dance report.
  • · A third-party rank estimate placed Lime at #37, conflicting with reported live SERPs; not treated as a verified position.
  • · Profound entities “Polar” and “Polar Seltzer” are tracked separately; scores are never added.
  • · The two reports sampled different flavor pages; reported coverage is kept separate from pages Matt CP inspected.
How business outcomes will be measured

Future measurements — not observed gains today. Matt MCP does not forecast visits or revenue from search volume.

  • Organic visibility

    Impressions and clicks by relevant query and page, once Search Console is connected.

  • Flavor-to-finder engagement

    Clicks from flavor pages to the store finder, through real analytics events.

  • Qualified purchase outcomes

    Only where attribution data exists (e.g. retailer or locator partners).

Activity log22
  1. Seeded saved research snapshot from danceoutput.txt and polar_seltzer_website_reassessment.pdf (collected Oct 3, 2026)
  2. [pages] Fresh inspection started for 3 page(s); honoring a 30s crawl delay from robots.txt
  3. [pages] Inspected /lime/ (HTTP 200) — title “Lime - Polar Seltzer”, 0 H1, CTA Find, FIND
  4. [pages] Inspected /ruby-red-grapefruit/ (HTTP 200) — title “Ruby Red Grapefruit - Polar Seltzer”, 0 H1, CTA Find, FIND
  5. [pages] Inspected /seltzers/ (HTTP 200) — title “Seltzers - Polar Seltzer”, 0 H1, CTA Find
  6. [patterns] Verified 16 links/assets — 1 failed
  7. [proposal] Fresh inspection complete; 2 proposal(s) ready
  8. [pages] Fresh inspection started for 1 page(s); honoring a 30s crawl delay from robots.txt
  9. [pages] Inspected /seltzers/ (HTTP 200) — title “Seltzers - Polar Seltzer”, 0 H1, CTA Find
  10. [patterns] Verified 16 links/assets — 1 failed
  11. [proposal] Fresh inspection complete; 2 proposal(s) ready
  12. [pages] Fresh inspection started for 0 page(s); honoring a 30s crawl delay from robots.txt
  13. [patterns] Verified 16 links/assets — 1 failed
  14. [proposal] Fresh inspection complete; 2 proposal(s) ready
  15. [profound] Profound category “SF Hackathon Participant 23 - CPG”, owned asset “Polar Seltzer” (polarseltzer.com)
  16. [profound] Live Profound data for “Polar Seltzer” in “SF Hackathon Participant 23 - CPG” (2026-09-26 – 2026-10-02 (7 days, Eastern Time))
  17. [profound] Profound category “SF Hackathon Participant 23 - CPG”, owned asset “Polar Seltzer” (polarseltzer.com)
  18. [profound] Live Profound data for “Polar Seltzer” in “SF Hackathon Participant 23 - CPG” (2026-09-26 – 2026-10-02 (7 days, Eastern Time))
  19. [profound] Profound category “SF Hackathon Participant 23 - CPG”, owned asset “Polar Seltzer” (polarseltzer.com)
  20. [profound] Live Profound data for “Polar Seltzer” in “SF Hackathon Participant 23 - CPG” (2026-09-26 – 2026-10-02 (7 days, Eastern Time))
  21. [profound] Profound category “SF Hackathon Participant 23 - CPG”, owned asset “Polar Seltzer” (polarseltzer.com)
  22. [profound] Live Profound data for “Polar Seltzer” in “SF Hackathon Participant 23 - CPG” (2026-09-26 – 2026-10-02 (7 days, Eastern Time))